Privacy Policy — Sentinel Financial Group

Privacy Policy

Effective Date: 9/1/2025 · Last Updated: 10/7/2025

Welcome to Sentinel Financial Group (“we,” “us,” or “our”). This Privacy Policy explains how we collect, use, and share personal information when you visit https://sentinelfinancialgrp.com/ (the “Site”) or use our services within the United States.

Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

1. Information We Collect

We collect personal information you provide directly to us and information collected automatically when you use our Site or services.

  • Contact Information: Name, email address, phone number, and mailing address.
  • Usage Information: IP address, browser type, operating system, pages visited, time spent on the Site, and referring URLs.
  • Cookies & Tracking: Data collected via cookies and similar technologies (see Section 4).
  • Communications: Messages, forms, or feedback you send us.

2. How We Use Personal Information

We use the personal information we collect to:

  • Provide, operate, and improve our services and website.
  • Respond to inquiries or requests.
  • Send important updates or marketing communications (with your consent).
  • Process transactions and provide customer support.
  • Comply with legal and regulatory obligations.
  • Protect our business, users, and systems from fraud or misuse.

3. How We Share Information

We do not sell personal information. We may share information as follows:

  • With trusted service providers who help operate our website, process payments, or deliver services (e.g., hosting providers, CRM tools, analytics).
  • With business partners or affiliates when necessary to provide requested services.
  • With law enforcement or regulators when required by law or legal process.
  • During a business transaction such as a merger, acquisition, or asset sale, subject to confidentiality protections.
  • With your consent or at your direction.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and analyze website traffic.

  • Essential cookies – Required for site functionality.
  • Analytics cookies – Help us understand how visitors use our Site (e.g., Google Analytics).
  • Marketing cookies – Used for remarketing or advertising purposes, if applicable.

You can control cookie settings through your browser or opt out of analytics tracking using tools like Google’s opt-out browser add-on.

5. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce agreements. Afterward, we securely delete or anonymize the data.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, alteration, or destruction. However, no system is completely secure, and we cannot guarantee absolute protection.

7. Your Privacy Rights

Depending on your state of residence, you may have the following rights:

  • Access: Request to know what personal information we collect and how it’s used.
  • Correction: Request correction of inaccurate information.
  • Deletion: Request deletion of your personal information.
  • Opt-Out: Opt out of the sale or sharing of personal information (we do not currently sell data).
  • Non-Discrimination: You will not be treated differently for exercising your rights.

To make a request, contact us at derek@sentinellifegroup.com. We will verify your request and respond within the time required by law (typically 45 days for California residents).

8. Children’s Privacy

Our Site and services are not directed to children under 16. We do not knowingly collect personal information from minors. If we learn that a child under 16 has provided us with personal data, we will promptly delete it.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. Updates will be posted on this page with a new effective date.

10. Contact Us

For questions, concerns, or privacy requests, please contact: